Optimizing On-Page SEO For Search Engines
Architecting websites that are fast is not only beneficial for the customers visiting your site but also a key metric Google considers when ranking your website in search results. We take pride in the speed we achieve because most websites on the internet are not as dominant in this area as ours. However, speed is just one data point in Google's overall scoring of your domain, as discussed in our post about the value we add to your small business.
Without delving too deep into the technical details of SEO (Search Engine Optimization), let's discuss why this system exists in the first place. As you know, there are countless websites on the internet today, ranging from expert to amateur in their respective fields. Amazon, for example, is an e-commerce giant that is frequently visited, purchased from, and referred to both online and in everyday life. These interactions grant Amazon authority and visibility in Google's eyes, ultimately securing a top spot in search results. It's no secret how much more successful Amazon is compared to its competition! What we're discussing here includes both "on-page" and "off-page" SEO. At LOGOS Web Designs, our primary focus is on enhancing your website's On-Page SEO.
On the other hand, your small mom-and-pop e-commerce site, selling a niche product in a single category, will have some level of authority and visibility, but the volume is much smaller. These websites are often not built with the speed or structure necessary for high Google search rankings. This is where LOGOS Web Designs can step in, improving these websites to increase their speed, push them higher in the rankings, and ultimately attract new customers.
We take pride in applying the knowledge we've gained from years of working in the e-commerce industry on a larger scale and bringing those lessons to small business websites. Driving more customers to these companies by leveraging best practices and demonstrating compliance with search engine rules is not only something we're passionate about, but also crucial for small businesses to sustain and grow their operations.